Pomelo Fashion is a Thailand fashion e-commerce platform. Here, I led influencer marketing in the Philippines as the sole Filipino core team member and country representative, contributing to 500M+ reach and impressions across SEA markets (TH, ID, SG, MY) while driving brand awareness locally. I collaborated with 100+ KOLs to strengthen brand presence, shortlisted influencers, developed press files and kits, and planned detailed budget allocations for 30+ PR campaigns.